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With our Marketing Campaign Manager module, you convert real-time consumer information into highly effective, one-to-one marketing.

Drive profitability and growth.
Deploy high-yield promotions
Contain marketing costs

Increase the Value of Existing Consumers
Boost deposits, assets, and fee income with targeted, one-to-one marketing.

Marketing Campaign Managersm is an easy-to-use, powerful module that will help you realize the full revenue potential of your existing consumers. With Marketing Campaign Manager, you can take the real-time account data you generate every day, combine it with the inherent personalization of the Internet channel, and produce
targeted marketing campaigns for specific users.

Equally important, Marketing Campaign Manager is an end-to-end solution. Not only does it enable you to get a particular message out to the precise consumer who will be most receptive to it, it gives consumers a vehicle with which to respond. If they accept your offer, Marketing Campaign Manager can generate a message to a service representative for follow-up—and automatically complete the fulfillment process. Marketing Campaign Manager from Online Resources. Whether it’s cross-selling loans, mortgages, or CDs, there’s no more efficient way to grow your base of assets and deposits, while increasing your fee income.

Maximize Your Marketing Success
Develop Highly Targeted, Highly Effective Promotions

Thanks to its user-friendly front-end, Marketing Campaign Manager enables your marketing staff to implement and monitor an entire end-to-end marketing program. They can take a campaign from concept, design, and testing through deployment, fulfillment, and evaluation without drawing resources from your IT staff. Marketing Campaign Manager is highly flexible. It integrates seamlessly with core processors and can accommodate a variety of demographic and financial sources. You can use standard and custom criteria types individually or in combination to devise highly targeted marketing campaigns that are as straightforward or as sophisticated as you like.

With Marketing Campaign Manager, you can give free rein to your marketing imagination and measure your results realistically. Thanks to our reporting tools, you can quantify the success of each promotion, giving you the power to evolve and refine each campaign for maximum effect.

Control Marketing Costs
Marketing Campaigns That Run Themselves

There’s no more selective and cost effective way to boost your deposits and assets and drive the profitability and growth of your institution than Marketing Campaign Manager. Once Marketing Campaign Manager is in place, you’ll be able to set up a promotion in record time, responding to opportunities in your market as they arise. And once you set a campaign in motion, it will continue to run according to the criteria you have established and initiate the fulfillment process automatically. All your marketing staff has to do is monitor the campaign and refine it as necessary.

Automate Your Marketing Campaigns
Working with your marketing staff, Online Resources will create content slots within your Internet Banking application. After that, you can exercise complete control of your marketing campaigns.

  • Load graphic, Flash or HTML content associated with a promotion and set promotion start and end dates.
  • Assign one or more promotions to specific content slots within the application.
  • Set priorities for each promotion and the frequency with which it is displayed. Create custom criteria to target your unique consumer segments.
  • Determine which promotions are presented to a specific consumer depending on their real-time account information.
  • Link the promotion to a URL or MCM fulfillment page, which can generate a secure message to your service representative or update your core processor.
  • Configure response if offer is accepted.
  • Test your criteria by forecasting the frequency with which each promotion will appear.
  • Use robust reporting tools to continually refine your targeted marketing campaigns to maximize their effectiveness.

Energize Your Marketing
Marketing Campaign Manager is a flexible, easy-to-use module that can be configured to produce high-value, end-to-end marketing campaigns that target your existing consumers. It is compatible with Online Resources Retail Internet Banking and Online Resources Business Banking.

Please contact us to receive more information about this product, and a representative from Online Resources will contact you shortly.

Marketing Campaign Manager is a powerful way to perform one-to-one marketing with your customers.

  • Display End User Marketing Messages
  • Set Banner Start, End and Duration Time
  • Apply Banner Display Recency and Frequency Rules
  • Target User Base with Specific Banners
  • Link Banners Inside and Outside Application

Realize Full Revenue Potential with Your Existing Consumers.

  • Grow Your Asset Base and Increase Your Fee Income
  • Implement and Monitor Entire End-to-End Marketing Programs
  • Integrates Seamlessly with Core Processors
  • Effectively Measure Your Marketing Results